I have experience writing copy and designing content for various industries and different types of publications. The work here was compiled to illustrate my versatility and ability to communicate with audiences at various levels and different stages of brand awareness.
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eBooks, Publications, Newsletters, Brochures, Presentations Samples
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2023 Astrology Workbook
Audience: People wanting a better understanding of how astrology impacts their lives.
Goal: Provide thought-provoking questions that lead to introspection and personal growth.
7 Fake Book Covers
Audience: Creative artists workgroup
Goal: Fun exercise to get the creative juices flowing and inspire others to experiment with book cover design.
Folk Magic 101: Witch’s Ladder
Audience: New magical practitioners
Goal: To demonstrate expertise, share information, with the ultimate goal of lead generation and growing email list.
People Aren’t Buzzwords: Authenticity Workbook
Written/Designed for Bloom Where You Are Academy
Audience: Students of the Bloom Where You Are Academy, Influencers & Entrepreneurs
Goal: To provoke a fresh take on the meaning of authenticity that inspires growth and transformation.
Audit Your Beliefs Mini Book
Audience: Students of the Bloom Where You Are Academy
Goal: To provoke a fresh take on existing beliefs that inspires growth and transformation.
Audience: Potential customers: corporate decision-makers
Goal: To introduce decision-makers to Blue Cross Medicare Advantage and show the organization’s reach and value.
New Member Onboarding Presentation
Audience: New Medicare Advantage Members
Goal: Introduce new members to Blue Cross Medicare Advantage and provide an overview of benefits and programs.
BCBSM/BCNA Medicare Advantage Onboarding Timeline
Audience: New groups onboarding with Blue Cross
Goal: To provide a timeline for all required tasks and an overview of responsibilities throughout the onboarding process.
Audience: Health plan administrators
Goal: Provide a reference guide and overview of standard processes and resources
EBook designed for copywriting company.
Audience: Marketers & entrepreneurs with a DIY spirit
Goal: To demonstrate expertise, share information, with the ultimate goal of lead generation.
Audience: Employees
Goal: To inform using interactive, online newsletter format with surveys and links to modernize and increase audience engagement.
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Writing Samples
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Talking Points: Part B Point of Service Overview
Talking Points: Pharmacy Rejections
Audience: Internal Stakeholders
Goal: Inform the team of the details of an issues that could impact members
Audience: Internal Stakeholders
Goal: Inform
A ghostwritten piece published in Forbes.
Audience: Nonprofit Executives
Goal: To build authority and demonstrate expertise.
A ghostwritten piece for a psychologist’s professional blog.
(I authored posts published between 2014-2018)
Audience: Millennials, young professionals, and college students & their parents
Goal: To gain a reputation for subject matter expertise and attract new clients.
*Blog shared with permission
Written for Garden Fresh Gourmet’s blog.
Audience: Anyone visiting GFG’s website
Goal: To share some of GFG’s core values in a friendly, informative way.
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Graphic Design
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Logo Look Book
Infographics
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Videos
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Audience: Women on a spiritual self-development path
Goal: To share information and build an email marketing list with the longer-term goal of attracting new coaching and self-development course leads.
Audience: Millennial, college students, & their parents
Goal: Gain a reputation for subject matter expertise / attract new clients
A video series featuring wellness tips created as social media content. These were initially graphics but we wanted to see if videos would improve engagement. They did.
A series of videos produced for an IT company to make clients aware of various digital dangers; part of a larger campaign including an accompanying social media campaign and a series of informative emails.
Audience: Employees of the IT company’s client’s organizations
Goal: To make clients’ teams aware of some of the most common digital dangers.
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Websites
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